Augmented Reality (AR) delivers unique experience that revolutionizes the way organizations engage their customers. AR can also be used as an internal tool to complement and enhance business processes, workflows and employee training. The possibilities are endless.
How it works
Users discover interactive content by pointing a smartphone camera at an augmented reality trigger, which can be an image, physical object or a geographic location. Augmented Reality can deliver sound, video, photos and much more to the user.
AR is a powerful sales tool designed to deliver a hands-on experience and trigger engagement for high-consideration purchasing. It enables consumers to explore in-depth a full-featured virtual 3D model and to get a realistic feel of the product.
AR entices consumers to interact with brands, by giving them new ways to try on products using an embedded product catalogue and an ability to project the product in use, and provides unique incentives and promotions based on user behavior.
Training & Education
Today products are sold to consumers with tremendous design and functional capabilities. AR enables companies to provide rich media product training while reducing the need for costly training manuals. Similarly, in education prototypes, physical models, and detailed illustrations are expensive. With AR, students can study and interact with the course materials from any device.
Product simulation and testing
AR enables the placement, simulation and performance of products in real time and in real situations. Testing in a life-like, computer simulated scenario can help companies cut production costs and safety measures when testing new products.
Many industries suffer from counterfeit products that end up affecting the value of their brand and the strength of their financial performance. AR helps identify which products are real, and which are counterfeit.
With AR, museums, exhibitions, and other attractions can offer unique experience enabling people to interact with static pictures, paintings, statues, monuments, displays and more.
AR provides a unique ability for travelers to identify and discover locations and attractions nearby to stay, eat, and find things to do.
Deskless Professionals Work & Collaboration
AR allows mobile workforce to see critical information right in their field-of-view and then interact with it. Deskless professionals field engineers, doctors, and technicians can receive guidance through real-time image annotations to resolve problems quickly, while keeping focus on the task at hand.
Before any actual creative work begins, we conduct extensive background research. We will meet with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.
After you select your preferred creative direction, we begin design execution. We work with you to select images and gather copies for the final design pieces. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards (and ours) are achieved, we prepare your design pieces for final production. We collaborate closely with any third-party vendors (such as printers) to make sure that the finished product meets your expectations.
When our analysis is complete and you are on board with the initial concepts, VR/AR design work begins. We keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, we explore several different creative approaches before centering in on our main creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver at least three creative concepts for your evaluation.
After the design is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools – such as customer surveys – to collect insight from your target audiences.